Rico Viray, ’79
The Cementbloc:
Designing the Future

The Queens College Office of Institutional Advancement and, in partnership with The Cementbloc, and its founder and alum Rico Viray, ’79, invited students to visit this globally recognized communications company to learn more about account management, account planning, technology and creative services. Students also had the chance to hear about the apprentice program and internship opportunities.

The CementBloc is a leading independent healthwellness communications company based in the United States. Our service offerings include a broad range of health and wellness solutions from core strategic brand planning to channel strategy and management, closed-loop platform development, interactive selling, and multichannel creative execution across multiple stakeholders including physicians, payers, patients, and caregivers.

We create BELIEF-BUILDING ideas that drive customers to action—to consider, to try, to write, to provide access, to start therapy, to stick with it—ultimately turning them into Brand Believers. Their belief is tangible, it is measurable, and it has a remarkable impact on business results. The CementBloc is also a founding member of Indigenus, an international network of award-winning, independent healthcare agencies that covers the entire global pharmaceutical market.

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